WEBINAR: FanAI + PepsiCo: Pioneering a Sports Investment Strategy

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Written By John Abreu

FanAI and PepsiCo teamed up for the Advertising Research Foundation’s “Attribution & Analytics Accelerator” Conference in November of 2021.
In this webinar, “Pioneering a Sports Investment Strategy”, Justin Toman (Head of Sports Marketing, PepsiCo) and Adam Holt (SVP of Sales and Partnerships, FanAI) start off by addressing the ultimate problem of “What is the true ROI on Sports Partnerships?”, speak on FanAI’s methodology, and discuss what having that means for brands like PepsiCo.

FanAI helps brands understand and measure sponsorship impact on sales using unique insights to maximize investments. Our mission is to help brands realize the true value of sponsorships by proving their impact on sales, and our vision is to be the leader in optimizing brand marketing performance.

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WEBINAR: The Emerging Sponsorship Opportunity In Women’s Professional Sports
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WEBINAR: The Emerging Sponsorship Opportunity In Women’s Professional Sports
Webinars

Originally presented on June 7th, "The Emerging Sponsorship Opportunity In Women’s Professional Sports", sees Ishveen Jolly (CEO and Founder, Open Sponsorship), and John Abreu (Director of Partnerships, FanAI) discussing brand, property, and athlete sponsorship opportunities, in the context of the growth of women’s professional sports.

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PepsiCo Partner FanAI Brings Accountability to Sponsorship at the SBJ Brand Innovation Summit
Pepsi, Featured
PepsiCo Partner FanAI Brings Accountability to Sponsorship at the SBJ Brand Innovation Summit
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Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) speak on the importance of their panel presentation at the 2022 SBJ Brand Innovation Summit.

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Pepsi, Featured
2022 SBJ Brand Innovation Summit: Driving Innovation Through Data Analytics & Metrics
Pepsi, Featured
2022 SBJ Brand Innovation Summit: Driving Innovation Through Data Analytics & Metrics
Pepsi, Featured

FanAI, PepsiCo, and OMD, teamed up for the Sports Business Journal’s “Brand innovation Summit” in June of 2022.

In this session, Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) discuss sports sponsorship marketing making a fundamental shift in measurement.

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Pepsi, Featured
John Abreu
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INFOGRAPHIC: Sports Sponsorships Are Growing, But How and How Well Will Marketing Professionals Invest in Revenue Growth?
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Pepsi, AB InBev Turn to FanAI to Measure Sports Sponsorship Value