INFOGRAPHIC: Sports Sponsorships Are Growing, But How and How Well Will Marketing Professionals Invest in Revenue Growth?

Sponsorship spend is growing, but is industry sentiment aligned on how to activate on the sponsorship? Most professionals cite direct revenue growth as their most important outcome measure, but how do they grade themselves on how well they understand how to get there?

FanAI helps brands understand and measure sponsorship impact on sales using unique insights to maximize investments. Our mission is to help brands realize the true value of sponsorships by proving their impact on sales, and our vision is to be the leader in optimizing brand marketing performance.