What we do

We’re changing the way brands approach sports sponsorship spending. By enabling them to measure the ROI impact of their sponsorships, we can identify how to best optimize spend moving forward to specifically drive sales and not just visibility. While other companies track metrics like awareness, consideration and attribution, we demonstrate exactly how much of an uplift a partnership has had on your bottom line and how to improve the performance of future spend.

Our ground-breaking technology analyzes millions of data points and enables brands to report on their customers’ actual purchase behavior. We deliver meaningful insights which brands can act upon to optimize their investments in sponsorships and advertising.

By combining exposure, behavioral and purchase data with existing data that teams, leagues and other organizations have, we enable our clients to better identify their fans, learn where they spend their money and target where to reach them. Our platform turns data into action and proves whether the level of investment in a sponsorship has truly delivered an uplift on sales and shows the pathway for improved ROI moving forward.

Find out how FanAI can help you optimize your sponsorship and advertising strategy to build sales and not just awareness.