Optimize Sponsorship Portfolio Investment
FanAI is the only platform that allows brands to discover how current and prospective audiences spend online and offline. Through bottom-of-funnel sponsorship metrics, brands are able to make more informed and strategic decisions for their marketing spend, which further enables them to engage with the right customers at the right time.
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FanAI hires startup veterans Adam Holt and Jeff Katz
FanAI hires startup veterans Adam Holt and Jeff Katz The leading sponsorship data platform welcomes Jeff Katz as Chief Product & Strategy Officer and Adam Holt as Senior Vice President […]
FanAI Secures Series A Funding
This article originally was published in SportTechie. To read it there, click this link. FanAI has secured an $8 million Series A funding round led by Japanese business […]
A Taxonomy of Esports Games
This is a guest post contributed by Logan McLaughlin, FanAI Research Lead As esports continue to mature into the mainstream, we find ourselves having many conversations with our various clients […]
The Rise of the Auto Battlers
As the auto battle genre rises like so many others in the gaming world, currently dominating twitch and gaining rapid popularity, we wanted to take some time to reflect on […]
DreamHack Dallas 2019 Event Analysis
Observation and Ethnography Insights by Logan McLaughlin Data Analysis and Platform Insights by Thomas Yeh When we analyze esports events at FanAI, we leverage both big data in our platform […]
Ethical and Sustainable Research Practices Within Esports
On April 5th, I was invited to speak at the College Esports Expo at Emerson College in Boston on a panel with research experts in the esports field. The subject […]