2022 SBJ Brand Innovation Summit: Driving Innovation Through Data Analytics & Metrics

FanAI, PepsiCo, and OMD, teamed up for the Sports Business Journal’s “Brand innovation Summit” in June of 2022.
In this session, “Driving Innovation Through Data Analytics & Metrics - How Transforming Sports Sponsorship Measurement Can Influence Your Brand Spending”, Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) discuss sports sponsorship marketing making a fundamental shift in measurement towards business metrics, and how that arms brands with information to save money and enhance sports sponsorship activation.

FanAI helps brands understand and measure sponsorship impact on sales using unique insights to maximize investments. Our mission is to help brands realize the true value of sponsorships by proving their impact on sales, and our vision is to be the leader in optimizing brand marketing performance.