Pepsi, AB InBev Turn to FanAI to Measure Sports Sponsorship Value
FanAI, a platform pioneering attribution within the sports marketing and sponsorship business, recently closed a $3 million Series A extension (the company announced an $8 million Series A in November 2019). OneTeam Partners, Wasserman and Tech Coast Angels participated in the latest funding round. Industry insiders view the development as the latest indication that sports marketing and sponsorship is in the midst of a fundamental shift toward the same type of outcome-based performance-measurement approach that has transformed media buying—a change that could influence brand spending and will alter the way team and league deals are structured moving forward.
