WEBINAR: What Sports Marketing Strategies Have The Largest Impact on Retails Sales?

Webinars
Written By John Abreu

Originally presented in February 2022 ahead of the NBA All-Star Game, the webinar, "What Sports Marketing Strategies Have The Largest Impact on Retails Sales", sees Jeff Katz (Chief Product and Strategy Officer, FanAI) discussing building call-to--actions into creatives and sponsored posts, in-game trigger promotions, as well as the industry's shift from passive to addressable sponsorship assets.

FanAI helps brands understand and measure sponsorship impact on sales using unique insights to maximize investments. Our mission is to help brands realize the true value of sponsorships by proving their impact on sales, and our vision is to be the leader in optimizing brand marketing performance.

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Cracking the Code: Measuring ROI from Live Event Sponsorships
Cracking the Code: Measuring ROI from Live Event Sponsorships

How do you connect the results of live event sponsorships to real customer transactions? It’s a challenge that brands have spent years trying to overcome with varying levels of success.

Now, as festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships as a marketing opportunity, and Catalina and FanAI are helping them overcome the challenges that come from trying to measure the results of those initiatives.

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3 Data-Driven Insights to Help Brands Drive Revenue from Sponsorships
3 Data-Driven Insights to Help Brands Drive Revenue from Sponsorships

Just having passive signage does almost nothing for a brand. What works best to drive sales lift is a combination of live in-stadium activation, mobile digital activations, and in-store activation. In this piece, we’ll look closer at three data driven insights to help brands drive revenue from sponsorship.

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Optimizing FanAI's Dashboard - Using React Hooks to Improve Visualization
Optimizing FanAI's Dashboard - Using React Hooks to Improve Visualization

At FanAI we deal with a ton of data visualizations revolving around sports sponsorships. Travis Dunn, Senior Frontend Engineer at FanAI, takes us through his process of bringing the highest level of customization to the FanAI platform.

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John Abreu
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