FanAI Launches Fan Specific Audience Segments

Sports sponsorship measurement specialist FanAI has launched audience segments which allow users to target fans of a specific sports personality by region.

Officially launched earlier this month, FanAI connects audience data - such as ticket sales, social media, and television and streaming views - with customer purchase data. Using this combined resource, the platform provides media channel segmentation for a view into where fans are watching sports events and which fans are spending.

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Jul 26, 2022

Cracking the Code: Measuring ROI from Live Event Sponsorships

Jul 26, 2022

How do you connect the results of live event sponsorships to real customer transactions? It’s a challenge that brands have spent years trying to overcome with varying levels of success.

Now, as festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships as a marketing opportunity, and Catalina and FanAI are helping them overcome the challenges that come from trying to measure the results of those initiatives.

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Jul 26, 2022

Jul 14, 2022

3 Data-Driven Insights to Help Brands Drive Revenue from Sponsorships

Jul 14, 2022

Just having passive signage does almost nothing for a brand. What works best to drive sales lift is a combination of live in-stadium activation, mobile digital activations, and in-store activation. In this piece, we’ll look closer at three data driven insights to help brands drive revenue from sponsorship.

OneTeam Partners, Wasserman Invest in FanAI to Track Sponsorship Value

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