FanAI Gets Further $3m Investment

Written By Lance Eschliman

Sports sponsorship measurement specialist FanAI has raised $3m in a Series A extension round, which it will use to expand its attribution services for marketers.

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Cracking the Code: Measuring ROI from Live Event Sponsorships
Cracking the Code: Measuring ROI from Live Event Sponsorships

How do you connect the results of live event sponsorships to real customer transactions? It’s a challenge that brands have spent years trying to overcome with varying levels of success.

Now, as festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships as a marketing opportunity, and Catalina and FanAI are helping them overcome the challenges that come from trying to measure the results of those initiatives.

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3 Data-Driven Insights to Help Brands Drive Revenue from Sponsorships
3 Data-Driven Insights to Help Brands Drive Revenue from Sponsorships

Just having passive signage does almost nothing for a brand. What works best to drive sales lift is a combination of live in-stadium activation, mobile digital activations, and in-store activation. In this piece, we’ll look closer at three data driven insights to help brands drive revenue from sponsorship.

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Optimizing FanAI's Dashboard - Using React Hooks to Improve Visualization
Optimizing FanAI's Dashboard - Using React Hooks to Improve Visualization

At FanAI we deal with a ton of data visualizations revolving around sports sponsorships. Travis Dunn, Senior Frontend Engineer at FanAI, takes us through his process of bringing the highest level of customization to the FanAI platform.

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Lance Eschliman
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